90% naturally derived* multi-benefit blow-dry primer cuts blow dry time, leaving hair perfectly primed for styling: • Naturally derived* lactic acid from sugar beets helps smooth and seals the cuticle allowing for enhanced fiber separation, increasing air flow around the fibers to help decrease dry time • A blend with coconut-derived conditioner reduces breakage from blow drying by 93%** • A blend with corn-derived humectant moisturizes hair to help protect against thermal damage from blow dryer heat