Brands

Plant derived luxury haircare, skin care, body care and more.

Sustainably sourced ingredients and packaging

Founded in 1978 by Horst Rechelbacher, a pioneer of holistic beauty, and a champion of environmental responsibility, Horst’s purpose and passion have taken on a momentum of their own as part of a greater global movement toward balance and harmony, both individual and collective.

Manufactured with wind energy. 

Cruelty free, leaping bunny approved.

100% Vegan.

Certified B Corp

Founded in 1960 by Paula Kent and Jheri Redding to study the chemistry of hair.

Leader in the professional salon industry, empowering professionals and consumers to achieve healthy hair transformations with confidence.

First company to take a scientific approach to hair, defined as the right balance of protein, moisture and supported by an acidic pH, which remains the alpha and omega of haircare to this very day.

All Redken products are made with the highest quality ingredients, and tested by salon professionals to ensure maximum efficacy, for every hair type and texture and every hair need.

Based in New York City, Redken supports the expertise of salon professionals with principle-based education, cutting edge technologies rooted in protein-science, and a portfolio of products.

Created in California in 2001

Pureology was born from a powerful idea: create the best professional products for color-treated hair. 

ANTIFADE COMPLEX
Our patented ingredient blend is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine.

ZEROSULFATE
Our exclusive formulas gently cleanse without stripping color, thanks to a blend of corn, coconut and sugar.

100% VEGAN FORMULAS
Every formula is made without animal products or by-products. Pureology never tests on animals.

CONCENTRATED FORMULAS
Our highly concentrated shampoos boast 70+ applications in a single bottle.

DUAL-BENEFIT FORMULAS FOR ALL HAIR TYPES
Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

MINERAL OIL-FREE + PARABEN-FREE
All Pureology Shampoo & Conditioner formulas are mineral oil-free and paraben-free – and they are safe for you and the environment.

COLOR CARE FOR ALL
Dual-benefit, professional-quality color care with premium formulations, customized for every need.

• Keratherapy was founded in South Florida

• Keratherapy’s experts developed treatments & professional take- home products using natural keratin chemistry to tame wild hair, quickly and easily; giving it a smooth, natural, luxurious look even in the most challenging environment.

• Every Keratherapy product contains our unique, proprietary Kerabond Technology® delivery system. Kerabond ensures that keratin, which has been ‘bonded’ with each product’s specific amino-acids, nutrients and botanicals is delivered to the areas of the hair where they are needed most. The result is strong, healthy hair that is frizz-free, shiny, smooth, manageable and humidity resistant.

• Keratherapy products go beyond professional salon treatments and provide a complete line of aftercare hair products to maintain that smooth, healthy look for months at a time.

• All KERATHERAPY products are paraben-free, sodium chloride-free and sulfate-free.

• As you age, your hair's keratin levels decrease, making it weaker and more porous, regardless of any previous treatments or sun exposure. KERATHERAPY enhances the health and vibrancy of your hair, which is largely determined by its keratin content. KERATHERAPY offers Keratin Replenishment for all hair types and textures at an affordable price.

• Started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. 

• Patented technology is continuously changing what is possible for hair

• Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant. 

• Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building."

• Approximately 30 million women (25% of all women) in North America experience thinning or fine hair, resulting from diet, heredity, medication, health issues, or simply the aging process. Hair extensions are the ideal solution for these guests. 

• All VoMor hair extensions are exclusively made from cuticle intact Remy hair, collected and manufactured in a humane manner, and packaged according to environmental guidelines.

• Tape In extensions give you Fuller, Thicker, Healthier-Looking hair in as little as 15 minutes. Tape In extensions are the ideal solution to add volume to fine hair.

• Tape In extensions can also be used to provide commitment-free color, help enhance or correct a haircut, and of course add length. 

• Hand Tied extensions give you Longer, Stronger, Healthier-Looking hair. Hand Tied extensions are the ideal solution to add significant length to medium or strong hair density.

• • Hand Tied extensions can be reused for about six months, meaning twice after the initial application, if properly cared for.

• VoMor extensions are safe and do not damage the hair and are comfortable.

• Aligned with the Aveda mission (ethical sourcing, sustainable packaging)

• Exclusive to the Aveda network 

• Color matched to the Aveda color wheel 

• Developed with Aveda business practices in mind