Nourishing shampoo gently exfoliates and renews the scalp. • Reduces hair loss by 53%* when used as part of the invati advanced™ 3-step system • 4 out of 5 women say their hair looks and feels thicker and fuller** • Formulated for medium to thick thinning hair, and normal to dry scalp types • Formulated with 10X more conditioning agents*** for added nourishment • Wintergreen-derived salicylic acid helps remove build-up that can clog pores • A blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in • Delivers a soft, smooth and nourished afterfeel • Sulfate cleanser-free formula with low lather • Color safe Winner of Harper’s Bazaar ‘Best Thickening Shampoo’ 2019 SHAPE Editor's Pick for Best Exfoliating Shampoo for Thinning Hair Save money and save plastic when you buy a litre. • litres cost 20% less per ounce.† • litres use up to 28% less plastic.† FREE FROM: Parabens Mineral Oil Petrolatum Formaldehyde Animal Ingredients Synthetic Fragrance Aveda's own pure-fume™ aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.